Recipe For Success: Tyler, The Creator (Tyler Okanma)

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Born on: March 6, 1991 in Ladera Heights, CA

Personal Success Definition

I define success as someone who invents and inspires others.

Tyler has created music that reaches the ears of many and has developed a cult following that are inspired by his music, fashion and personality. Tyler has even expanded his horizons by experimenting with furniture design, go kart design and film direction.

Skills for Success

1. Tyler grew up listening too and understanding music from a young age. 2. Drew on his clothes when he was a teenager. 3. Tried not to fall into social norms. Tyler ha said in interviews he has been buying and listening to music since since a very young child he has even stated he would get funny looks when he went into the music shop to buy something with his birthday money. He has been drawing on his clothes since he was a teenager and familiarizing himself with designs. Tyler was made fun of by some adults for the way he dressed and acted, but he tried to not let their words get to him.

How They Used These Skills

Explain how did they use these skills to achieve success?

Picture of Tyler, the Creator’s store on Fairfax Avenue: https://images.squarespace-cdn.com/content/v1/588b7aa846c3c45be3e8c430/1554090719645-FHDHYW94ORTXYEYFQSNH/ke17ZwdGBToddI8pDm48kB-QMZ5coXVAVdHlVzmOMVgUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcUDiT3QP45v-9Ggee9at-b1Z4mYFzO0kVJDieAvqHmnE_NjN86HqtF26shV7eul9V/golf_wang_store.jpg

EXAMPLE: Since Tyler had experienced music from a young age he learned how to write and produce his own songs, gaining popularity with the hip-hop group he was in at the time, he decided to release clothes with designs he’d been drawing since his youth, creating a brand just as popular as him, eventually being able to sell that brand to a major retailer and opening to other brands that are arguably more successful. Not falling into social norms help Tyler stand out in his older age, with his personality, fashion and music. This made him stand out to a bigger audience and grow his platform.

Challenges Overcome

Describe what challenges they had to overcome to be successful?

EXAMPLE: Tyler started off his career with very controversial themes in his songs, prompting him to get banned from multiple countries. He had to overcome the consequences of his actions to be seen in a new light with his more mature music and themes. Even before that Tyler had to overcome the challenge of being in a below average income household in central California and growing up with a single parent. Tyler eventually caught the attention of multiple managers in the music industry and became popular through the way of concerts and even eventually earned a tv show on adult swim.

Significant Work

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Tyler, The Creator won a Grammy for best rap album at the 2019 Grammy Awards, according too The Recording Academy he had been nominated for another one of his albums in the past and for his works on his friends album before that. His album used production and vocal techniques that had not been used in that before and came out as a successful concept album.

Resources

https://www.grammy.com/grammys/artists/tyler-creator/6629

https://en.wikipedia.org/wiki/Tyler,_the_Creator

https://ww.vogue.com/vogueworld/article/tyler-the-creator-interview-golf-wang-converse-camp-flog-gnaw

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